As soon as you see that first million in your bank account, it is said that the taste for the finer things in life become much greater. It is like tasting forbidden fruit, once you have it you want more. This thirst towards the finer things in life isn’t quenched by expensive sports cars. These bitcoin millionaires have found something new to satisfy their needs, which is streetwear.
To give an example, GQ sat down with 19 year-old Erik Finman who is a Bitcoin millionaire. Whilst detailing his start in Bitcoin investing, he also tells them his affinity towards streetwear.
He says. “I wake up and I’m just in my blanket made of hundred [dollar bills] and I get up and they fall off my face and I jump into my Yeezys as soon as I get off the bed and brush my teeth with a Supreme toothbrush,” “It’s just a day in the life, so if it so happens to be flexing in that day in the life, then what a coincidence”.
While only slightly joking about the situation, this kind of mindset he has adopted is evident when it comes to the connection between the younger crowd of cryptocurrency investors and their apparent love for stunting. As GQ points out, “kids are learning how to invest by picking up streetwear, buying into crypto, accumulating riches, blowing said riches to flex in rare streetwear, and going on spending sprees.”
The 19 year-old began investing in Bitcoin as young as 12 years-old. By the time he was 15, he had a reported $100,000 worth to sell. Speed up 2 years and Erik insists that’s when he really got into streetwear. Since he has gone on to purchase piece after piece to the point where he thinks the value of his entire collection is too much to say. “I don’t to, I’d feel awful,” he says. “Definitely in the tens of thousands of dollars”.
To begin with, the 19 year-old was captivated by the YEEZY line, created by none other than Kanye West himself, as well as a number of BAPE products. This eventually led to one brand that should come as no shock to some people, Supreme. He quickly realized his growing obsession was getting out of control, though, specifically prior to the release of Supreme’s uber-coveted Louis Vuitton collaboration.
“It’s not of my price range - that’s not the problem,” he added. “It’s more like, it’s become an addiction - this is what alcohol is to some people.”
Erik knows he isn’t the only Bitcoin millionaire to have a ‘problem’ such as this one. “The new crypto money is getting into all the streetwear stuff and the Lamborghinis,” he said. “They’re like nerdy rapper. Just the way that people flex in the crypto community, [streetwear’s] become a huge status symbol in the new crypto rich.”