Data is the most precious asset in the digital society. It has been widely leveraged to build predictive models thereby optimizing marketing campaigns, product recommendations, and service personalization. However, existing approaches of collecting personal data are far from acceptable. More important, users who generate and provide data receive no benefit although their data creates huge values.
We thus utilize human artificial intelligence, edge computing, and blockchain to create an autonomous, secure, and privacy-preserving system that protects personal data and meanwhile bringing benefits of artificial intelligence. Blockchain and smart contracts are crucial as they guarantee autonomous payment, access control, and data integrity.
Consequently, users will be empowered to unlock and monetize personal data but keeping it private and unseen throughout the whole process. They can tune tradeoff between data privacy and service personalization on their own. On the other hand, businesses will be able to access additional data sources and only pay for insights and aggregated results. More important, we provide a solution to help businesses stay in compliance with forthcoming data protection laws and regulations.
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