The annual global alcoholic beverage market is expected to reach in excess of US$1.5 trillion by 2022 with the worldwide annual whisky market alone reaching in excess of US$7 billion by that date. As an industry the alcoholic beverage business has seen a substantial transformation over the past 10 yrs. with significant consolidation happening within the major manufacturers, but also with a substantial wave of new producers in the craft spirit and beer sectors, this innovation has happened on a worldwide basis bringing huge diversity and many thousands of new products to the marketplace. Yet despite these changes the cryptocurrency revolution has barely made any impression on the alcoholic beverage market and the structure of the B2B and B2C distribution systems and networks, in particular for the B2B market, have barely changed in the past 50 yrs. Hence we propose a purely peer to peer alcoholic beverage trading exchange that would allow an online trading exchange of goods and services from one party to another without having to go through a third party. Also we propose a cryptocurrency, WTX Hub Token (WTXH), which can facilitate these transactions, act as a quantifiable means of trading exchange and assist to accurately define the criterion of the required trading exchange of items.
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