Zeex

Zeex overcomes what is perhaps the greatest obstacle to the widespread adoption and use of cryptocurrency by — finally — making cryptocurrency spendable on everyday goods and services. It does so by making cryptocurrency seamlessly and effortlessly convertible into corporate currency (e.g. gift cards and retail vouchers).

The core element of the Zeex solution is the ZIX token, which serves three key functions. First, it covers users’ transactional risk until the trade is complete, obviating intermediaries. Second, it fairly determines who can exercise what kinds of transaction and when based on promised discount rates and supply. Third, since the token also serves as a login method, it unlocks the door to the Zeex platform. These functions operate automatically thanks to the smart contract terms embedded in the Zeex protocol. To realise this vision, Zeex draws on a number of assets. Vitally, Zeex is a sister company of Zeek Group, Europe’s leading marketplace for buying and selling corporate currencies, which maintains close relationships with name-brand retailers and has grown tenfold year-over-year for the last two years. The collaboration with Zeek guarantees access to a high-demand inventory for initial token buyers thanks to Zeek’s commitment of a multi-million dollar stock of retail vouchers, which makes the tokens immediately convertible. Further, the same leadership team that launched Zeek as a successful venture is also developing Zeex, and Zeex has also already secured stable funding from prominent VC backers. Finally, the palette of native apps is scheduled for rapid availability across a range of platforms, the revenue model and token sales have been carefully planned, and the potential use cases are virtually limitless.

Zeex is bringing cryptocurrency into maturity by finally letting cryptocurrency holders go shopping.