Advertisers connect with their audience using Blockchain technology and Smart Contracts to directly distribute their advertising budget among people who will see or interact with their content.
The Smart contract takes care of everything. Receives the money (in woonks) and takes care of the distribution with the audience respecting the rules specified by the advertiser in his campaign. No commissions by any intermediary.
Woonkly is responsible for creating Open Source tools to use the woonk.
A% from what Woonkly collects is shared with the international developer community as they create new Open Source tools