Non-Zero is a true revolution in the way retail Forex brokers interact with their clients, because it creates a win-win situation where previously it was a zero-sum win-lose.
In the FX Retail Brokerage industry, revenues have two main sources:
Internet-based brokers opened the market to retail investors, resulting in a boom in retail FX trading over the last two decades. However, low industry barriers to entry resulted in a proliferation of competitors, rapid growth and undereducation of clients.
The Non-Zero token reward system solves this problem, by allowing industry participants to redistribute broker warehousing net revenues to loss-making traders:
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