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mCart Protocol

mCart Protocol

Democratizing Influence Marketing on Blockchain

Website

mCart protocol is a decentralized influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging the smart contract capabilities of the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.


About mCart Protocol

Democratizing Influence Marketing on Blockchain integrated in an existing omnichannel marketplace and shoppable content platform as-a-Service.

Despite the fact that influencer marketing is one of the most effective channels for reaching shoppers and the fastest growing due to shopper behavior changes, the adoption of the channel has been full of challenges for both retailers and influencers.

It’s in the best interest of the retailers and influencers to work together to drive the sales of their best products to consumers. However, due to a lack of transparent and verifiable data and the potential presence of bad actors, each party is forced to fend for themselves: influencers are
incentivized to claim contribution to every sale while retailers and marketplace operators are incentivized to dispute these claims and avoid paying for any sales. The main reason is lack of trust and transparency. In addition to a lack of trust, influencers have to go through the pain of
reconciling records with accounting and audit departments of retailers, not only wasting their time and resources in the process, but also experiencing potentially long delays in getting access to their rewards. Retailers, on the other hand, have to invest in systems necessary to keep track of, audit, and compensate influencers through a financial system that is not optimized for many small transactions. Many retailers reported that they have to outsource their influence marketing channel to affiliated middlemen while maintaining it internally would be very lucrative if they could afford the burden of technical integration and financial management.

Blockchain technology has been revolutionary by allowing anyone to own and transfer assets across an open financial network without the need for a trusted third party. With the advent of smart contracts on these networks, we can now go beyond financial assets. Building on these characteristics of blockchain, the mCart smart contracts have the opportunity to address the lack of transparency and trust in the retail marketing value chain as well as the undue burden of managing and dispensing value in many small financial transactions and unlock significant amount of existing value for everybody involved, including the shoppers.

This vision is being achieved by leveraging a series of smart contracts for decentralized influencer marketing attribution on the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.

The Team

Emmanuel Abiodun

Emmanuel is an Entrepreneur, Technologist and Investor in the Blockchain space.

Susan Akbarpour

co-founder and CEO of Mavatar Technologies Inc.

Sara Azadi

 

Paul Deneve

business leader with a background in fashion and technology.

Chris Kelly

American entrepreneur, attorney, and activist.

Trevor Koverko

CEO of Polymath

Claudio Ludovisi

expert in business strategy, entertainment, consumer products marketing and organizational transformation.

Brian Mahbod

entrepreneur and an Internet visionary, and a former vice president at Oracle Corporation

Ray Miller

Partner and Health Science Department Steering Committee Member at Pepper Hamilton.

Jeffrey Moore

 

Panos Papadimitriou

 

Phil Schlein

Former president and CEO of Macy’s California and Partner at U.S. Venture Partners (USVP)

Sachio Semmoto

Currently Chairman and CEO of eAccess and eMobile

Shirley Tafoya

 

Steve Westly

Founder & Managing Partner of The Westly Group

Shayan Zadeh

Shayan is an entrepreneur, investor, and advisor

Financials

Token Info

Platform Type
ERC20
Tokens for sale
40,000,000

Investment Info

Distributed in ICO
40%

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